FIRST CHOICE.
FIRST MEMORY.
A thoughtful choice for every first.
From a baby’s first bath to a growing child’s daily care.
SONGJI LABS CO., LTD.
Everyday moments.
PRODUCT LINEUP
Two starting points. One growing family.
Start with the hero product in each line. Explore complementary products, then consider the assortment that fits your customers.
Baby Essentials
A simpler bath, followed by care for face and body.
Baby All-in-One Wash
370 mL3-in-1 cleansing · pH 6.5
One cleanser for hair, face and body. Designed to simplify the products you reach for at bath time.
Product details · English
Daily Baby Lotion
300 mLDaily moisture
High Moisturizing Cream
150 mLCream care
Baby Soothing Gel
150 mLCream-like gel texture
Details & resources
An opaque, cream-like gel with its own place in the Baby care range.
Product page · EnglishA clear first-bath offer.
Introduce the all-in-one wash as the starting point, with lotion, cream and gel as distinct moisturizing choices. Give specialty-store customers a simple explanation of what each product does.
Kids Lacto & Vitamin
Dedicated face, hair and body cleansing for growing children.
Lacto & Vitamin Facial Cleanser
130 mLFace care · gel-cream texture · pH 6.0
A dedicated facial cleanser for children aged 3–12, with a yogurt-like gel-cream texture that develops lather with water.
Product details · Korean
Lacto & Vitamin Shampoo
500 mLHair & scalp cleansing
Lacto & Vitamin Body Wash
500 mLBody cleansing
Details & resources
A body cleanser that complements the Kids facial cleanser and shampoo.
Product page · KoreanA considered step into independent care.
Lead with a dedicated facial cleanser, then let buyers select matching hair and body products. The Kids range offers product-specific organic, vegan and skin-test information for closer evaluation.
FIRST CHOICE. FIRST MEMORY.
LESS JUGGLING. MORE TIME TOGETHER.
One wash simplifies Baby bath time. Dedicated Kids care supports the routines that follow.
THREE REASONS TO EXPLORE PURELU
THOUGHTFUL BY DESIGN.
HAIR. FACE. BODY. ONE WASH.
One foaming wash for Baby’s everyday bath routine.
- Baby All-in-One Wash · 370 mL
DEDICATED CARE FOR GROWING KIDS.
Separate face, hair and body care for growing routines.
- Facial Cleanser 130 mL · Shampoo 500 mL · Body Wash 500 mL
THOUGHTFUL CHOICES, DOWN TO THE DETAILS.
Formula, texture and dispensing choices considered for Baby and Kids care.
- Baby Wash: foaming dispenser
- Kids Facial Cleanser: gel-cream texture
PROOF POINTS
SONGJI LABS CO., LTD.
SONGJI LABS CO., LTD. is the Korean company behind PURELU Baby & Kids care.
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